Google No More Startup Myths | Dispelling (Startup) Myths Since 2014

Busting Startup Myths Since 2014

Long-form essays on pre-startups, startups & early stage (micro) businesses

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The Hockey Stick Growth Club: Real Thing or Just Fake News

So, you’ve just launched your startup.

And even though you know that things are meant to be tough you’re determined to…

… yep, join the hockey stick growth club!

You know what I am talking about.

THAT hockey stick moment (aka inflection point) where a startup suddenly sees a dramatic surge in its sales/growth.

Common, don’t be shy – I know you want it!

But how that happens I hear you ask?

Startups Either Take Off or Don’t

Well, as Paul Graham puts it:

A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist.”

So yes my friends, to answer my/your earlier question (about how it happens)…

… in many aspiring startuppers’ opinion, the hockey stick effect is simply a by-product of creating something great “take-off-able” and then letting ‘viral marketing do its thing”.

You know – the Dollar Shave Club style!

The moral of the story?

If you’ve been in the market for quite some time and haven’t yet experience THAT ‘take-off moment’, is it maybe time to…

… throw the towel (or pivot if you will) and move on into something else that looks more promising.

Or maybe NOT?

The ‘Hockey Stick Growth Fairy-Tale

You did read that correctly.

Fairy-tale!

Even though hype-driven sites such as TechCrunch love to glamorise startups and hypocritically promote the ‘fast and furious startup’ notion…

… in reality that’s FAKE NEWS.

Yep, I said the F-word!

As Chris Dixon rightly puts it:

We tend to hear about startups when they are successful but not when they are struggling. This creates a systematically distorted perception that companies succeed overnight.

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