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Hustling: A Prerequisite for (Startup) Success; or Maybe Just BS?

“The first principle is that you must not fool yourself — and you are the easiest person to fool.”

“Cargo Cult Science

“The (Hustle) Talk”

Whether you’re new to startups or being in this space forever I bet you had “the (hustle) talk”.

As matter of fact, is not really a talk…is more like a lecture if I may say so.

Which pretty much goes something like this:

If you’re not hustling, you’re losing

Yep, is short, sweet, and to the point.

And sort of binary I may add!  

Either you do it, or you’re destined to fail.

But what does hustle really mean?

Well according to our friend Adam Pittenger, a ‘believer’:

Hustle is saying no to happy hour to prepare a pitch deck. Hustle is waking up early on a Saturday to write a new company blog post. Hustle is quitting Clash of Clans because it took more than 5 minutes of your day. Hustle is skipping dinner and a movie because that $50 is two months of your team’s Github plan.”

Or said differently, is the notion that unless you absolutely devote your whole life to your thing & burn both ends of the candle you won’t make it as an entrepreneur.

So, today’s question?

It couldn’t be more straightforward…

Is hustling a core ingredient to a startup’s success; or maybe just BS?

Ok, let’s jump straight into this.

The Case For Hustling

So, why many think hustling is a prerequisite for (startup) success?

4 words…

No Pain, No Gain!

Not surprised, right?

After all, we have all trained to believe that nothing good in life comes easy…

But if we get back to Adam’s definition & read between the lines… (ok, this might be a stretch as it’s pretty obvious) you’ll see that he is not just talking about hard work.

That’s right – other than that, he indirectly touches another key premise behind the concept of hustling.

Which is of course the idea that you have to be willing to do things that others won’t…

Because, if you think about it working hard is so intrinsic in most societies (especially in the Western world) that it makes it almost ‘business as usual’ for the majority of people.

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